Magazine

From the October 2014 magazine.

Rallying Cry

For more than 41 years, a California teacher has found the slogans to be some of his most powerful allies

A slogan is defined as a “memorable motto or phrase used as a repetitive expression of an idea or purpose.” It’s no wonder that we have so many slogans in AA, each expressing an ideal or a state of mind that we’d do well to remember and incorporate into our daily sober living. If you search “AA slogans” online, you’ll find a link to a site listing over 400 of them and another site listing more than 250. Who knew there were that many?

The word “slogan” is derived from slogorn, which was an Anglicization of the Scottish and Irish Gaelic sluagh-ghairm (sluagh “army,” and gairm “cry”). In other words, a battle cry or a rallying cry, which is a wonderful description for the power of our AA slogans.

-- Steve A.

San José, California

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