Magazine

June 2013: AA News

New Spanish-language PSA

New spot now airing on Spanish-language TV.

The 2011 General Service Conference passed an Advisory Action stating that “A culturally sensitive Spanish-language public service announcement (PSA) be developed by the Trustees’ Public Information Committee, independent of any English-language PSA … to better ensure the hand of AA is there whenever anyone anywhere reaches out.” The result was “Tengo Esperanza” (“I Have Hope”).

The new PSA is now airing on Spanish-language TV. It may also be viewed, along with all of GSO’s videos, on www.aa.org.

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