From the February 1972 magazine.

About Alcoholism - Alcoholism Information, Research and Treatment

GM's 'Carrot and Stick'

Almost 300 business and labor leaders, gathered at a luncheon given by the Alcoholism Recovery Institute of the Community Council of Greater New York, heard about the approach taken by the world's largest manufacturing company. James M. Roche, board chairman and chief executive officer of the General Motors Corporation, said of alcoholism:

"No segment of our society, and certainly no company or corporation, is immune from the problem. It hits the white-collar worker as often as the blue-collar. . . . Ignoring the alcoholic until it is too late is not only a waste of...