From the December 1973 magazine.

About Alcoholism - Alcoholism Information, Research and Treatment

Motives--His and Hers

According to David C. McClelland, professor of psychology at Harvard, systematic examination of fantasies produced while drinking reveals in males of varying social-class background an elevated incidence of socialized and personal power thought and fewer indicators of inhibition than in comparable males under control conditions. He interprets these new findings as support for the hypothesis that males drink primarily to feel strong rather than to satisfy oral dependency or to reduce anxiety.

Sharon C. Wilsnack, research fellow of clinical psychology at Harvard, used different methods to assess motivational factors in women's drinking. All measures supported the hypothesis that women drink, not to enhance power or dependency needs, but to enhance womanliness.

-- Physician's Alcohol Newsletter

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