From the November 1974 magazine.

About Alcoholism - Alcoholism Information, Research and Treatment

For Rich Drunks Only

The $3,000,000-plus Executive Inn [has] opened in Bradenton, Fla. The idea is to make patients feel they are on vacation. For the most part, the guests will be wealthy executives who feel most comfortable with such Executive Inn refinements as a gourmet dining room, original prints by Picasso and Miro, bamboo and wicker furniture, 51 luxurious motel rooms lavishly decorated with crushed-velvet-type bedspreads and color TV sets, a tropical setting, and fully equipped exercise and game rooms. Future plans call for a putting green, tennis courts, a courtyard swimming pool, and a full-time recreation therapist.

Len Gionfriddo, executive director, has referred to his new facility as "an entirely new concept in the treatment of alcohol abuse."

-- Insight

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