From the October 1975 magazine.

About Alcoholism - Alcoholism Information, Research and Treatment

Promotion--Not Too Attractive

Many of these items are contrary to AA philosophy. Their publication here does not mean that the Grapevine endorses or approves them; they are offered solely for your information.

The latest guidelines to advertising agencies (they get a lot of guidelines) come from the National Institute on Alcohol Abuse and Alcoholism, and they have to do with the advertising of alcoholic beverages.

Among the suggestions are that alcohol be shown as part of a pleasant occasion, not the reason for it; that it be shown in use with food; that some people in the group be shown...

-- Philip H. Dougherty