From the September 1959 magazine.

Why Is the Triangle the Symbol of AA?

SYMBOLISM is a very important tool in the field of communications today. Almost every corporation, business enterprise or service organization is trying to project a symbol--a visual "image" of itself.

For example, the Rock of Gibraltar is the symbol of the Prudential Life Insurance Company. The bell is the symbol of the Telephone Company. A red cross on a white background is the symbol of the American Red Cross, and so on.

-- C. J. M.

Greenwich, Connecticut

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