Wantcha Name in Lights or Something?

"GEORGE, as I live and breathe, this merchandise for the AAs ought to sell. Look at all them sober people, hundreds of thousands of them now--they're bound to want something to remember their drinking by, little gimmicks to let on to others how they've come through the battle (or bottle, ha ha). Heck, they must be tired of all that anonymity and lack of recognition.