Magazine

From the November 2013 magazine.

November 2013: Why not tell the World?

How the Eleventh Tradition keeps one member off her soapbox

Alcoholics Anonymous is a rather curious Fellowship when it comes to attraction and promotion. Here we are, countless numbers of alcoholics now living happy and productive lives, who have found the greatest joy in helping the next alcoholic—and we aren’t supposed to tell anyone?

In the early days after the release of the first Big Book, AA was given a prodigious shot of publicity. Our co-founder, Bill W., wrote about how kind and generous the press was with AA. Regarding Tradition Eleven, he even said, “Our reputation is already so much better than our actual character!” How many lonely alcoholics in the smallest of towns might have heard these gracious words in the press and been saved? So why no advertising?

-- Anonymous

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