About Alcoholism - Alcoholism Information, Research and Treatment

Broad-Range TV Approach

The campaign against alcoholism launched early this year by WNEW-TV, a New York City channel, stands as a record of wide-span effort on television. Over a period of seven weeks, the station ran four special programs, featured guests discussing alcoholism on its regular news programs, and ran countless public-service "spot" announcements on the subject.

The series opened with a one-hour program called "Are You an Alcoholic?" Three distinguished physicians, Dr. Andrew Abrahams, medical director of the Bedford-Stuyvesant Alcoholism Treatment Program, Dr. Stanley E. Gitlow,... Login to read more
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