“Every sponsor is necessarily a leader. The stakes are huge. A human life, and usually the happiness of a whole family, hangs in the balance. What the sponsor does and says, how well he estimates the reactions of his prospects, how well he times and makes his presentation, how well he handles criticisms and how well he leads his prospect on by personal spiritual example -- well, these attributes of leadership can make all the difference, often the difference between life and death.”
AA Co-Founder, Bill W., April 1959“Leadership in AA: Ever a Vital Need,”The Language of the Heart
