Magazine

September 2012: Alcoholism At Large

Drinking in Bollywood films influencing teens?

Singing, dancing—drinking
Alcohol use in Bollywood movies is directly influencing the drinking habits of India’s adolescents, according to a study presented at the 2012 World Congress of Cardiology. Overall, 10 percent of the students (between 12 and 16 years old) surveyed in the study had already tried alcohol. But students that had been most exposed to alcohol use in Bollywood movies were found to be 2.78 times more likely to have tried alcohol.

“While alcohol advertising is banned in all Indian media and scenes that justify or glorify drinking are not... Login to read more
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