From the September 2012 magazine.

September 2012: Alcoholism At Large

Drinking in Bollywood films influencing teens?

Singing, dancing—drinking
Alcohol use in Bollywood movies is directly influencing the drinking habits of India’s adolescents, according to a study presented at the 2012 World Congress of Cardiology. Overall, 10 percent of the students (between 12 and 16 years old) surveyed in the study had already tried alcohol. But students that had been most exposed to alcohol use in Bollywood movies were found to be 2.78 times more likely to have tried alcohol.

“While alcohol advertising is banned in all Indian media and scenes that justify or glorify drinking are not allowed in Bollywood films, there is no dedicated health legislation that prohibits the depiction of alcohol in these films and there is a clear need for an immediate alcohol control policy,” said Dr. G.P. Nazar, Health Related Information Dissemination Against Youth.

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