April 2011: Alcoholism At Large
From the April 2011 Grapevine Magazine
The average TV-watching youth sees at least one alcohol ad per day.
TV-Watching Teens See More Alcohol Ads
Fueled largely by an increase in distilled spirits advertising on cable television, the growth rate in youths’ exposure to televised alcohol ads is outpacing that for adults.
A report from the Center on Alcohol Marketing and Youth (CAMY) indicated that exposure of youths 12 to 20 to alcohol ads on U.S. television increased 71 percent from 2001 to 2009.
The average TV-watching youth saw 366 alcohol ads in 2009.
“Alcohol companies have stepped up their advertising efforts on television -- particularly on...