From the October 1944 magazine.

Along the Metropolitan Circuit

BERGEN COUNTY USES ADS. . . Dissatisfied with lackadaisical 12th-step activities, and determined to tackle the local problem of alcoholism more vigorously, we recently began to insert A.A. ads in the Bergen Evening Record, the county's leading newspaper, These ads, with copy changes each week, appear three times weekly. Following is the text of one ad:

Is Your Weakness Alcohol? 18,000 men and women have built up an unfailing resistance to alcohol by following 12 simple rules of conduct prescribed by Alcoholics Anonymous, P.O. Box 2825, Englewood, N. J.

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