February 2013: Alcoholism at Large
African-American youth over-exposed to alcohol ads
According to a new study, African-American youth ages 12-20 are seeing more advertisements for alcohol in magazines and on TV compared with all youth ages 12-20. “This a result of two key phenomena,” said author David Jernigan, PhD, the director of the Center on Alcohol Marketing and Youth. “First, brands are specifically targeting African-American audiences and, secondly, they experience higher levels of media consumption.”
“Alcohol products and imagery continue to pervade African-American youth...