Magazine

From the February 2013 magazine.

February 2013: Alcoholism at Large

African-American youth over-exposed to alcohol ads
According to a new study, African-American youth ages 12-20 are seeing more advertisements for alcohol in magazines and on TV compared with all youth ages 12-20. “This a result of two key phenomena,” said author David Jernigan, PhD, the director of the Center on Alcohol Marketing and Youth. “First, brands are specifically targeting African-American audiences and, secondly, they experience higher levels of media consumption.”

“Alcohol products and imagery continue to pervade African-American youth culture,” said Denise Herd, PhD, who reviewed the report. Prior studies have found that the more young people are exposed to alcohol advertising and marketing, the more likely they are to drink, or if they are already drinking, to drink more.

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