From the July 1971 magazine.

11th Tradition

Our public relations policy is based on attraction rather than promotion; we need always maintain anonymity at the level of press, radio and films.

The author says: "AA's Twelve Traditions have, in my experience, often proved vital in keeping me sober, and helpful otherwise in all my affairs."

THE NAMES of Joe DiMaggio, Henry Ford, Fiorello La Guardia, Mrs. Thomas A. Edison, Admiral Richard E. Byrd, Senator Harry S. Truman, the Duke of Windsor, Earl Baldwin, and Generalissimo Chiang Kai-shek may not seem to fit together. But they were all listed in New York newspapers as joint "sponsors" of the Oxford Group, an evangelical religious movement very popular in the 1930's.[1] (Actually, it had no ties with the renowned English university; but people thought it did, so the name was used because such an image had obvious prestige value.

-- B. L.

Manhattan, New York

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