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June 1950

Our Heart Is Our Strongbox

IN business an inventory is to guide your actions for the future. If one part is weak, you build it up. If another is too big you reduce it to fit your needs. The inventory is listed with the rest of the assets, and compared with the list of liabilities. This is called a trial balance. Assets are good things--liabilities are bad things. The object in business is to have more assets than liabilities and widen the differential each year. If you can do this you are a business success--if not, you are a failure. If business men ignored all their assets and considered only their liabilities, they would either get drunk or jump out of the window. . .or both!

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