Tradition Eleven

WITHOUT its legions of well-wishers, AA could never have grown as it has. Throughout the world, immense and favorable publicity of every description has been the principal means of bringing alcoholics into our fellowship. In AA offices, clubs, and homes telephones ring constantly. One voice says, "I read a piece in the newspapers. . .", another, "We heard a radio program. . .", and still another, "We saw a moving picture. . .", or, "We saw something about AA on television. . . ." It is no exaggeration to say that half of AA's membership has been led to us through channels like these.