Carrying the Message

I think the big lag in our program is the very straight line that some of the membership have between promotion and education. Here we are going on thirty-three years of age, and in the nonalcoholic world around us we are practically unknown. I am willing to bet that if I stood at one of our major department stores and had a mike and tape, and asked one out of every ten persons coming through the door if they knew what AA was, that a good 15% of them would call us some religious cult, about 2% would have heard of us and about 3% would know us, and Know us very well through personal contact or through the family or friends. The rest? Blank.