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February 1973

Watch Those Commercials!

They fascinate, hypnotize, and make you slightly ill as they lead the unsuspecting down the garden path

RECENTLY, the thought occurred to me that, as recovering alcoholics, we are not only former drunks, but citizens, husbands, wives, taxpayers, employees, and a long list of other identities. Among them, we are also consumers. As alcoholics who are trying to lay off the stuff a day at a time, maybe we should take a closer look at the way Madison Avenue is trying to get to us.

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