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January 1975

Script for a Sobriety Commercial

Let's switch on our private TV and look inside our heads, where good-guy and bad-guy qualities fight it out

THE MAGIC of the TV commercial has unlocked many of the mysteries of human anatomy for the layman. We need not look upon physicians any more with awe and envy because of their knowledge about what goes on inside the liver or gizzard. Almost any evening, we can see such things graphically portrayed on the tube.

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