Win Or Lose

As a hard-charging marketer, I used to focus only on winning. I worshiped people like football coach Vince Lombardi, revering him as the patron saint of conquest. So any time one of my victories was less than complete--or, God forbid, I actually lost--my sense of failure was absolute. And this always made me a sitting duck for self-pity--the handmaiden of John Barleycorn.