Why Should He Get All the Press Instead of Me?

Our relations with the general public should be characterized by personal anonymity. We think AA ought to avoid sensational advertising. Our names and our pictures as AA members ought not be broadcast, filmed, or publicly printed. Our public relations should be guided by the principle of attraction rather than promotion. There is never need to praise ourselves. We feel it better to let our friends recommend us.--long form of Tradition Eleven,Twelve Steps and Twelve Traditions