Holidays, Shmolidays

I'VE heard it said that among those who wanted to quit drinking, some found it especially difficult to do so around the holidays. I never understood that. What was so hard about quitting drinking on Groundhog Day, Flag Day or Boxing Day? With all seriousness though, these had about as much significance to me as any of the real holidays, like Thanksgiving, Christmas and Easter. They were just another day I felt compelled to consume alcohol in great quantity.